I believe design should work as hard as it looks — every visual should have a job, whether that’s stopping a scroll or building a brand people trust.
As the sole designer on Premom’s marketing team, I lead visual and content strategy across social, blog, and web — work that’s driven over 2.2 million views and the team’s strongest engagement numbers this year. Before Premom, I picked up a few hats along the way: creative director, social strategist (10,000 new followers for one client in a year), and packaging/textile designer. Turns out I just really like hats. I have also had the pleasure of building websites, producing newsletters, and designing brand visuals for small businesses that want to look as sharp as the work they actually do.
My Toolkit
Career History
The Arts Council | Fayetteville
Creative Director
Led visual and design direction, overseeing creative output across the organization’s services and programs.
Lock N’ Load Self Storage
Zero to Launch
Launched their entire digital presence: Facebook, Google Business Profile, and produced ad creative.
Mega Force Staffing
10K Following
Built a social strategy that grew their following by 4,500 in year one and 10,000 total by year two.
Weiner Companies
Monthly Newsletters
Trusted every month to produce their resident newsletter. On-brand, on-time; no exceptions.
Ellery Homestyles
Packaging & Textiles
Designed packaging, branding standards, and product photography as a graphic designer.
Premier Living
Data into Strategy
Audited 52 pages of their site and built the SEO roadmap now guiding their content strategy.