About This Project

Client: The Arts Council of Fayetteville | Cumberland County

Role: Creative Director

The Challenge

Beyond the Arts Council’s three signature annual events, there was a steady stream of smaller, ongoing needs: a new poster for every gallery exhibition opening, and a way to visually connect Fayetteville’s many separate arts organizations under one shared campaign.

What I Did

Exhibition Posters Designed a running series of promotional posters for gallery openings throughout the year, including Reclaimed, Take It For Granted, Public Works, and 10:10:10, each tailored to its specific exhibition while staying recognizably part of the Arts Council.

“We Are The Arts” Campaign Designed a building-banner campaign to promote different member organizations’ events under one shared “We Are The Arts” identity, including the International Folk Festival, Origami in the Garden, the Fayetteville Symphony, and Cape Fear Regional Theatre.

The Result

A flexible design system that could stay fresh for each new exhibition while still reading as clearly “the Arts Council,” and a citywide campaign that gave several independent arts organizations one consistent, recognizable public face.