Hand holding an easy@Home PdG progesterone test with the caption "Is your Progesterone high enough after ovulation?" Meme-style social post using a Jack Sparrow reaction image to talk about pregnancy test lines Photoshop mockup of a billboard concept reframing PCOS as PMOS for Premom's awareness campaign Social graphic for Premom's PCOS to PMOS awareness week campaign
Category
Social & Content Design
About This Project

As the sole designer on Premom’s marketing team, I lead visual and content strategy across social, blog, and web.

In Q2 alone, Premom’s TikTok saw over 1.6 million views, with 870K of those coming from content I personally created. Two of my strongest pieces are still climbing: a progesterone-tracking video sitting at 260K views, and a lighter, meme-style pregnancy-test post that’s actually edged ahead of it at 268K — a good reminder that humor can carry as much weight as education.

This project shows that range: a PCOS-to-PMOS awareness campaign I concepted and mocked up to reframe how our audience understands the condition, paired with the community-driven, conversational content — like that meme — that keeps people coming back.

Meme-style social post using a Jack Sparrow reaction image to talk about pregnancy test lines
Meme-style content — 268K views
Photoshop mockup of a billboard concept reframing PCOS as PMOS for Premom's awareness campaign
PCOS → PMOS billboard concept (Photoshop mockup)
Social graphic for Premom's PCOS to PMOS awareness week campaign
Awareness week campaign graphic