Client: Premom

Role: Marketing Designer (design & build)

Stack: WordPress Live pages: Pregnancy Week-by-Week, Fertility Health Assessments

The Challenge

Premom needed evergreen, content-rich landing pages that could earn organic search traffic on high-intent topics like “pregnancy week by week” and fertility self-assessments, then convert that traffic into app downloads. The two pages had very different jobs: one is a long-form educational reference tool, the other a quiz-style entry point into three separate assessments. Both needed to feel like the same brand while working on their own terms.

What I Did

• Built both pages directly in WordPress, matching Premom’s brand system
• Designed and built the Pregnancy Week-by-Week page end to end: a hero section with an app mockup and key trust stats (15M+ downloads, 1.5M+ women who got pregnant using Premom, 4.8-star rating), an eight-feature grid with custom preview graphics for tools like the kick counter, symptom tracker, and bump journal, a three-step “how it works” section, a testimonial carousel, and an FAQ block
• Designed and built the Fertility Health Assessments page, introducing three distinct self-assessments (PCOS, Fertility Conception Potential, and Male Fertility) with a four-step process explainer and custom illustrations, positioning the assessments as a low-commitment way into the app rather than a stand-alone product

The Result

Two evergreen marketing pages that turn educational, search-driven content into an app-download funnel, one built around a familiar week-by-week format, the other around a quick, low-friction quiz format.